I am back...

I have been away for several weeks, it was not related to the financial crisis, it was mostly related to my personal crisis... Even not a crisis, it was reengineering process or process of change. As I discovered it later, in McKinsey they told that it is perfect time to become a strategist. I did the same, I came to the roots of profession and even academy where I start from. Now, I have to as Francesco Guiccardini said : “In business matters, it is not enough to begin things, give the direction and get them moving. You must also follow them up and stay with them to the end.”
I wish a good luck to myself and probably will cover very interesting subject on area of implementation, strategy developing project that I will discover. Keep your position (life) and do not fall down ;)

Decision...to live or not...

Strange but, person during all his/her life have to decide. Decide to do that and not to do other thing. This decision may kill or empower your position. Or it may put you in a very silly position. I am really interested is there any possibility to model the decision making process of the person considering all elements, which have an impact on persons' behavior.

The story will continue...

Vital, actual and relevant!

Current situation with market recession pushes the companies to start to think about consumer behavior. Consumer start to cut their spending and budget in order to get the best from their spendings....

This leads to the interesting point, which is the forgetten phenomena - Consumer Behaivor. As sales specialists says, understanding the consumer means sells for 98%. The rest 2% is about price, quality and the rest of the factors which have always highlightened in science.

So, let us think about the behaivor more than about our projects...

Crisis? Alternatives?

World is surviving from crisis. Russia, China, Europe, USA everybody is complaining... The economic growth is not growing accordingly. If you are business person or a person with the certain amount of money and looking for chances, I think the best way to go is the Muslim (Arabic) world.

Why there? Even, they are mostly concentrated on raw materials export. They already sold a big amount of materials and have necessary financial resources. They helped Barclay to get out of the crisis. They are prosperous in tourism and need to develop internal resources. They ready to assist to the business environment. Very tolerant place. Yeah, I mean Malaysia and Bahrain.

Very interesting places... Time to re-focus. Why not there?

Supply vs. Demand

Few days ago, during the discussion of the current global economic situation one of our friends informed us that global demand for raw materials just failing. As later were identified there are few reasons and one of them of course financial crisis.

People are more purchaseable with the credits and loans that they receive from banks. And since banks stopped crediting, situation changes. On the other side, the tight pocket spends less on the market and demand fails vs. the supply. The result is obvious cost cuts, people loose their jobs...

So, what is the solution? I just remembered the Keynesian model. If there is a necessity just pull the money into the market! I think the old forgotton theories may be cleaned and applied again in the new context...

Is there anyone who can prepare slides for politians to persuade them to do the right thing? :)

Marketing or Epidemics???

I just finished the book of Malcolm Gladwell - The Tipping Point. It was about "how little things can make a big difference". I liked this book even sometimes I was encouraged to throw it away. It is a bit social with the description of all details from different social areas.
Book is widely describes the word of mouth (wom) concept in sence of the actors and the concept of this tools. Currently, marketers and the rest of world who relates themselves to this group looks for ways to optimize the wom. They read plenty of books and participates in conferences and of course later tries to adapt the existing solutions to their market. However, as author points out we have to think more about the problem, identify key players and create a new concept that will assist us to deliver our message.
Among alot of examples of the book I liked the last. May be it is because I just finished my reading. But anyway, it describes how a lady wanted to spread an awarness about chest cancer. She picked up the church and asked people to stay there after ceremony. And of course, only a little of them did it.
Ok, let us stop for a moment and think as offered the author. He describes the ideas that most of us will find out which are: we will go to the authorities ask them to assist, organize a press conference and do a lot of plenty of fency things. But, for a moment imagine that you do not have enough budget. Yeah, picture is not as one that we expect. Most of marketers will pass or fail.
But, what she did... She think where she can catch women and speak to them about this issue. Of course it is hair dressers point. So, she gathered stylists from certain area and start to train them. Please note, she does not provide message by herself. She applied people who have certain reputation behind the service users. And her concept worked women start to discuss this issue during hair cuts, when they were rested, have time and want to chat with the stylers but, could not find a topic and do not want to bring up personal issues.
All idea is from the nature. As a bees gets some powders from flowers and creates the honey. Flowers attracts bees by beaty and aromats. Use this model and you will solve this smart issue which we call marketing :)

World Crisis is my crisis

Strange but, it is almost few day or let us say a certain period almost a month that I am in crisis. May be this is the effect of global financial crisis, but I am totally not interested in anything. And I do not like this situation. Thinking of becoming worker, may be that will help. Or taking a vacation??? I still do not know... But for certain I know that even Paul Krugman - economist who received a Nobel Prize this year had crisis period http://www.princeton.edu/~pkrugman/incidents.html
This is of course normal condition, but we should always look for the ways to get out of it...