Time to change!

Perfect time to change! Why? Of course because of crisis. We used to consume more, we were unsatisfied, we were unhappy and now it is time to reassess our values, elements in our value chain. And of course start to act...

We should take out our ideas, thought which we have put into the shelves due to economic growth and good work opportunities. Now, we have to invest in ourselves. Perfect time to calculate self ROI and put the personal target.

Go ahead!!!

Truth about Marketing???

Today I read an interesting message in the article of John Quelch in HBR, here is citation: "...First, marketing is not a profession. Second, marketing is not a science..." For more click here

It is a bit hard to accept but, sometimes it seems that we must admit some true facts...

Hulu: point where strategy means a lot!

I am not sure that you have heard about the HULU. I have neither till have not read Economist article . It became obvious that this company applied slightly different, but generally the same idea as YouTube. Hulu just used some tools like Blue Ocean Strategy to differentiate itself from the rivals.

According to the Economist this company became successful with the implementing of this strategy and already holds its niche. Amazing, even in the market where everything seems to be full you may find a corner for yourself. As GooGle love to point it, seems that our world get sick with the lack of time and receiving lot of information. It is a bit hard for me now, to remember how they call it up but, the general meaning was that people will pay you to get what exactly they want and companies will pay you to provide what their customers want to watch even it may be free at the same place. Some kind of disorder... Yeah but, who said that we have an order in our life. We just trying to have it :)

Even seeds may bring you opportunity...

I had an exiting opportunity to read the article of McKinsey with the Chief Economist of Google. I liked one of his major points that in today's knowledge based - world of information it is important to understand analyse and select the information that we need to deal with.

Really, in daily life we had lots of information to read to analyse and most of the time by digging in the wrong destination we may found water instead of oil/gas that we were looking for.

Hence, Mr.Varian point out that if the "sexiest job of 90's was computer engineering" the future is for statics. Because only this people, will assist enterprises to combine, study, select and formulate the information that they will need. He mentioned that this profession will be one of the demanding in business world. I will totally agree with him, it is even now...

Concerning the fact that most of people in business do not want to deal with the math, they want just result and are very to get into the calculation this means that I should go and repeat my statistics :))))

Mak.az...

Things may change and it seems that I found a new place where I will write. At least I get an offer...
I am not sure how long will it continue but, it seems that my pauses on blog may continue and even prolong. From February I will be mostly available (I hope) @ www.mak.az.

Regards,

Me

Beyond Reengineering performed by Michael Hammer

I recently had a chance to finish Mr.Hammers' book Beyond Reengineering. It was pleasant activity that I had during the vacation. Reading the book I had an insight that this book is a bit far from nowadays organizations where people, even managers and owners come to spend their time and concentrate on daily operational activities. Hence, I decided to check the date of publication. And when I saw 1996, I was a bit shocked...

Later, I had a chance to read comments on a book and understand that not everything is so bad and we are still not following any organization. It is just author who is visionary consultant who described the model of future organizations. Yeap, elements of his description are currently implementing but, not all. It is nearly impossible to leave staff without the functional and administrative responsibilities chart and provide them process oriented organizations chart which provided Mr. Hammer. They will just get lost in it. Since they found lost of blank areas on it.

However, today I read that Mr.Hammer died at his 60 in 2008. Sad...

Gadgets that helps you to survive :)

Inc.com have published the list of 7 gadgets that help u do more with less (http://www.inc.com/multimedia/slideshows/content/7-gadgets-that-help-you-do-more-with-less.html)

Competitive world requires mobility and creativity here is it. Just take it and do what you can do to get best out of it. Turn you cafe's and restaurants into cinema clubs with the mobile projector, sell popcorn in train with the portable microwave... Imagine, create, implement and earn... if not you will have a small and nice gadget which will make your life easy :)

Merry Christmas and Happy New Year!!!