Marketing or Epidemics???

I just finished the book of Malcolm Gladwell - The Tipping Point. It was about "how little things can make a big difference". I liked this book even sometimes I was encouraged to throw it away. It is a bit social with the description of all details from different social areas.
Book is widely describes the word of mouth (wom) concept in sence of the actors and the concept of this tools. Currently, marketers and the rest of world who relates themselves to this group looks for ways to optimize the wom. They read plenty of books and participates in conferences and of course later tries to adapt the existing solutions to their market. However, as author points out we have to think more about the problem, identify key players and create a new concept that will assist us to deliver our message.
Among alot of examples of the book I liked the last. May be it is because I just finished my reading. But anyway, it describes how a lady wanted to spread an awarness about chest cancer. She picked up the church and asked people to stay there after ceremony. And of course, only a little of them did it.
Ok, let us stop for a moment and think as offered the author. He describes the ideas that most of us will find out which are: we will go to the authorities ask them to assist, organize a press conference and do a lot of plenty of fency things. But, for a moment imagine that you do not have enough budget. Yeah, picture is not as one that we expect. Most of marketers will pass or fail.
But, what she did... She think where she can catch women and speak to them about this issue. Of course it is hair dressers point. So, she gathered stylists from certain area and start to train them. Please note, she does not provide message by herself. She applied people who have certain reputation behind the service users. And her concept worked women start to discuss this issue during hair cuts, when they were rested, have time and want to chat with the stylers but, could not find a topic and do not want to bring up personal issues.
All idea is from the nature. As a bees gets some powders from flowers and creates the honey. Flowers attracts bees by beaty and aromats. Use this model and you will solve this smart issue which we call marketing :)

World Crisis is my crisis

Strange but, it is almost few day or let us say a certain period almost a month that I am in crisis. May be this is the effect of global financial crisis, but I am totally not interested in anything. And I do not like this situation. Thinking of becoming worker, may be that will help. Or taking a vacation??? I still do not know... But for certain I know that even Paul Krugman - economist who received a Nobel Prize this year had crisis period http://www.princeton.edu/~pkrugman/incidents.html
This is of course normal condition, but we should always look for the ways to get out of it...