Today I read an interesting message in the article of John Quelch in HBR, here is citation: "...First, marketing is not a profession. Second, marketing is not a science..." For more click here
It is a bit hard to accept but, sometimes it seems that we must admit some true facts...
Tuesday, February 10, 2009
Friday, February 6, 2009
Hulu: point where strategy means a lot!
I am not sure that you have heard about the HULU. I have neither till have not read Economist article . It became obvious that this company applied slightly different, but generally the same idea as YouTube. Hulu just used some tools like Blue Ocean Strategy to differentiate itself from the rivals.
According to the Economist this company became successful with the implementing of this strategy and already holds its niche. Amazing, even in the market where everything seems to be full you may find a corner for yourself. As GooGle love to point it, seems that our world get sick with the lack of time and receiving lot of information. It is a bit hard for me now, to remember how they call it up but, the general meaning was that people will pay you to get what exactly they want and companies will pay you to provide what their customers want to watch even it may be free at the same place. Some kind of disorder... Yeah but, who said that we have an order in our life. We just trying to have it :)
According to the Economist this company became successful with the implementing of this strategy and already holds its niche. Amazing, even in the market where everything seems to be full you may find a corner for yourself. As GooGle love to point it, seems that our world get sick with the lack of time and receiving lot of information. It is a bit hard for me now, to remember how they call it up but, the general meaning was that people will pay you to get what exactly they want and companies will pay you to provide what their customers want to watch even it may be free at the same place. Some kind of disorder... Yeah but, who said that we have an order in our life. We just trying to have it :)
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