Friday, August 22, 2008

Global WARNING!!!


According to Economist, "JPMorgan, a bank, reckons that five big food and beverage giants—Nestlé, Unilever, Coca-Cola, Anheuser-Busch and Danone—consume almost 575 billion litres of water a year, enough to satisfy the daily water needs of every person on the planet."
Strange but, interesting... Actually hence, global warming may assist them by providing more water :) In reality everything is very different. This kind of massive usage means that tomorrow companies will face new challenge which is obligation to get a max efficiency in water resource usage.
It obviously, means that companies will face new challenges which all in nature directly relates to nature. Main are greenness: fuel (electricity) and paper usage, gas emission, water and of course Human Resources.
Probably, the best solution for most of the companies is taking out these resources from their value chain. That means, for example producing more soup flavour (or dried soups) and sell it cheaper to people who have to pay for their water. This will decrease the cost and transfer it to the consumer. And only, consumer will have the right to choose what to consume...
Hope it will happen!

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