Strange but the fact, around %80 of global brands has O in its brand name. Sometimes you may get idea that O bring them success. Or in other words, on the pschological level brands that has O letter predicts their future.
Probably, most of you will not agree with this thesis. I would not either. But, observations says the same.
Hence, it is understandable why Cola (look even it has an O in the name) launched Cola Zero (O inside and just O). They have not gone ahead with the Cola Light changed their product line and added one more.
Why?
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