Friday, July 4, 2008

Localization in e-nvironment


Despite the fact that people says that internet and e-nvironment eradicates the boards and lauching your business means being available to all in a second. This is not totally true. Just imagine you opened a site an one Brazilian or Chinese user who can use internet but, is not good at English (by default I accept that your site is in English :) ) will go to your site and of course could not benefit from it as you wish.


Moreover, in case of technological problem people want to speak to someone who can understand them well. And for most it is comfortable to do it in their native language. That is a trick...


But, it could be solved... If you will use internet as a world you can provide your franchise and open reps in different parts of the world. I understand one single thing if you do nto have a back office your web company will just go bankrupt...


May God keep you away from bankruptcy

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